Deluxe
Steps Up Efforts to Combat Identity Theft With Advanced Protection Program
Deluxe ID TheftBlock(SM) Offers Enhanced Monitoring and Protection Services
to
Consumers on Behalf of Financial Institutions
ST. PAUL, Minn., Sept. 20 /PRNewswire-FirstCall/ -- Deluxe Financial
Services
today introduced Deluxe ID TheftBlock(SM), an advanced suite of
monitoring
and protection services offered to consumers on behalf of financial
institutions.
The turnkey program enhances traditional identity protection
tools by adding
check order screening, daily credit monitoring, access to
fraud resolution
assistance, and a comprehensive membership kit. Deluxe ID
TheftBlock will also
offer standard services such as identity theft insurance.
"Identity theft
can be a huge liability for financial institutions and a
traumatic experience
for the consumer," said Chuck Feltz, president of Deluxe
Financial Services.
"By closely monitoring the Deluxe ID TheftBlock member's
credit file and
personal check orders and immediately notifying subscribers of
suspicious activities,
Deluxe ID TheftBlock enables early detection of
fraudulent activities and helps
prevent further losses for consumers and
financial institutions."
Consumer Fraud Specialists are available to provide personal assistance to
consumers
and offer guidance in resolving their issues after an identity theft
attack.
In addition, each participating consumer receives a membership
package that
includes an initial credit report with instructions on how to
interpret the
report, a summary of benefits, a copy of their insurance
certificate, access
to Credit Education Specialists, and additional
educational information and
resources.
Deluxe ID TheftBlock reflects Deluxe's longstanding commitment
to
satisfying the needs of both consumers and financial institutions. Since
Deluxe
ID TheftBlock is marketed on behalf of the financial institution
through proactive
promotional channels during the check-ordering process,
including the DeluxeSelect(SM)
order channel and Deluxe Order Confirmation
channel, enrollment for the consumer
is easy and minimal involvement on part
of the financial institution is required.
In fact, Deluxe manages the sales,
enrollment, fulfillment, service and billing,
making this a turnkey program
for the financial institution.
Deluxe ID
TheftBlock provides daily credit monitoring and offers consumers
the option
of U.S. mail or e-mail notifications to alert the consumer of
unusual credit
activity. Market research shows that consumers prefer when
credit information
is delivered by U.S. mail as opposed to e-mail.
In addition to minimizing
fraud, increasing security, and improving
consumer satisfaction, Deluxe ID
TheftBlock will generate additional revenue
for the financial institution.
Community banks and credit unions that may lack
the resources to implement
identity theft protection solutions of their own
can now remain competitive
and generate revenue while Deluxe handles all the
administration.
"Consumers
are more likely to remain loyal to their financial institution
if they know
proactive steps are being taken to protect their personal
information,"
said Feltz. "By offering Deluxe ID TheftBlock to clients,
financial institutions
solidify trust and improve the overall consumer
relationship."
About Deluxe Financial Services
Deluxe Financial Services (Deluxe) is a business
unit of Deluxe
Corporation (NYSE: DLX). Building on the company's history as
the leading
check printer, Deluxe uses its knowledge and understanding of consumer
preferences
to orchestrate outstanding client experiences for the financial
institutions
it serves. Deluxe offers a variety of checks and related
products to enhance
consumer satisfaction, strengthen check program security,
increase revenue
and improve efficiency. More information about Deluxe is
available at http://www.deluxe.com
.
Courtesy of: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/09-20-2004/0002253251&EDATE=